Premier Inn
Wembley Park

Welcome

Welcome to our Community Hub to display an overview of our proposals for the Premier Inn at 151 Wembley Park Drive, Wembley, HA9 8HQ.

Whitbread is proposing to redevelop the existing hotel to deliver:

  • A new, modern Premier Inn
  • Purpose-built student accommodation
  • Improved public space around the site

The aim is to create buildings that fit in with the wider neighbourhood, improve the street environment and make a positive contribution to the area.

We are at an early stage and would like to hear your views before submitting a planning application.

We look forward to receiving your feedback and sharing further details throughout the process.

Proposals

Learn more about our exciting plans

About Us

Learn more about our project team

Timeline

The anticipated project milestones

Feedback

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Proposals
About Us
Timeline
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Welcome

Welcome

Welcome to our Community Hub to display an overview of our proposals for the Premier Inn at 151 Wembley Park Drive, Wembley, HA9 8HQ.

Whitbread is proposing to redevelop the existing hotel to deliver:

  • A new, modern Premier Inn
  • Purpose-built student accommodation
  • Improved public space around the site

The aim is to create buildings that fit in with the wider neighbourhood, improve the street environment and make a positive contribution to the area.

We are at an early stage and would like to hear your views before submitting a planning application.

We look forward to receiving your feedback and sharing further details throughout the process.

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Proposals

The Site & Context

Site Location

The site sits immediately next to Wembley Park Station, forming a key gateway to Wembley.

It forms part of Brent’s designated Growth Area, characterised by:

  • Tall buildings
  • A mix of residential, leisure and hotel use
  • Excellent public transport connections
  • Major event destinations including Wembley Stadium and the Arena

This location makes it suitable for higher density development.

Planning Context

Planning policy supports:

  • Taller buildings close to public transport
  • Active ground floor uses
  • Improved public spaces
  • High-quality, sustainable design

The site is identified as appropriate for tall buildings within the Wembley Area Action Plan.

Wembley AAP –
appropriateness of tall buildings

Existing Site Photos & Constraints

The current building and surrounding public space have several limitations.

  • Limited activity at street level
  • Inactive frontage along Brook Avenue
  • Hotel entrance not clearly visible from the station
  • Indirect pedestrian route
  • Limited access to the brook
  • Boundary treatment creates a physical barrier
  • Limited connection between the building and the surrounding streets

Our Vision & Proposals

Our Vision

To create two buildings that work together and complements the existing neighbourhood.

Improve the arrival from the station

Clear entrances, active ground floor uses and better public space.

Support Wembley’s growth

A modern hotel and managed student accommodation in a highly accessible location.

Create safer, more welcoming streets

Active frontages and windows overlooking public areas.

Respect the surrounding context

Buildings designed to sit alongside nearby tall buildings while protecting light and privacy.

Build for the long term

Energy-efficient, durable and designed to last.

  • Two buildings designed to complement each other
  • Active ground floor uses
  • Designed to maximise daylight
  • Fits with neighbouring buildings
  • Improved relationship with the brook

Design Concept

Two Buildings, One Site

The proposal includes a hotel and a student building, arranged to:

  • Create clear and distinct entrances
  • Maintain separation between the buildings
  • Protect daylight and privacy
  • Improve the relationship with the brook

A New Premier Inn Hotel

  • Publicly accessible bar and restaurant
  • Supporting Wembley’s events and tourism
  • Around 212 beds

New Student Accommodation

  • Managed and purpose-built
  • On-site staff and shared facilities
  • Around 600–650 student rooms
  • Helps reduce pressure on shared rental housing

Complement the skyline

  • Subordinate element
  • Simple silhouette
  • Legibility and layering

Complement the urban ensemble

  • An architectural grouping
  • Sense of enclosure to arrival
    square

Interlocking buildings

  • Independent buildings
  • Distinct addresses and
    threshold spaces
  • Active edges

Landscape & ecology

  • Protect & enhance SINC/
    ecology corridor
  • Green roofs & new trees to
    support BNG

Pin-wheel plan – Open corners

  • Good views to shared spaces
    (triple aspect)
  • Daylight to corridors
  • No north facing rooms

Expressed frame

  • Urban legibility
  • Directional
  • Balance vertical/horizontal
  • Secondary datums relate to urban context and environmental factors

Ground Floor & Public Space

Ground Floor

Hotel Entrance

Student Entrance

Arriving at the Hotel

  • Step-free access route aligned with desire line of arrival from Wembley Park
  • Civic square-style space at hotel entrance with feature paving doormat
  • Planting buffer to Brook Avenue
  • Restaurant spill-out within the square
  • Sub-station access screened from public realm routes
  • Cycle stands integrated
  • Geometry tweaked to accommodate existing inspection chamber covers to Thames Water Sewer

Student Arrival Experience

  • Feature sculptural seating element to activate the space and provide amenity function
  • Large, raised planter to allow retention of existing mature tree
  • Feature paving doormat
  • Short stay cycle parking provision
  • Graded access to habitat zone pathway along southern façade

Building Layout

Ground Floor

Typical Floor

Study Spaces

Outdoor Amenity Space

Height & Appearance

Heights Designed to fit into the Context

  • Transition in Scale between Brook Avenue and Wembley Masterplan
  • Transition in Scale between Brook Avenue and Wembley Masterplan

View down Brook Avenue

View of Wembley Park

Hotel secondary material
Maroon

Hotel primary material
Light & smooth

PSBA secondary material
Burnt orange

PBSA primary material
Earthy

Landscape & Nature

The site borders a protected ecological corridor along the Wealdstone Brook.

This area is designated as a Site of Importance for Nature Conservation (SINC).

What We Are Proposing

  • Retaining the 10-metre ecological buffer along the brook
  • Protecting all trees within the SINC boundary
  • New planting across the site
  • Green roofs to support biodiversity
  • Sustainable drainage to manage rainwater
  • Delivering Biodiversity Net Gain – Biodiversity Net Gain means the site will provide more ecological value after development than it does today.

The proposals improve access to the brook and create greener, more welcoming spaces for residents and visitors.

Improving the relationship to the SINC

Greening the public realm

Additional trees planted throughout the site

Willow spring fence panels with vented design to create visual permeability and interest

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About Us

The Team

Whitbread  

Whitbread PLC is a leading hospitality company and the UK’s largest hotel operator, with over 85,000 rooms across its brands.

Premier Inn

Premier Inn is the UK’s biggest hotel brand, offering quality accommodation at affordable prices with more than 850 hotels across the UK, Ireland and Germany.

Sheppard Robson

Sheppard Robson is an ever-evolving collective of architects, interior designers and masterplanners. Together our team of over 400 people design buildings, spaces and places that are people-centred and precision-made.

Wider Project Team

Development Manager:
Frame Real Estate

Partners Project Managers:
Cumming Group

Planning Consultant:
DP9

Townscape Consultant:
The Townscape Consultancy

Landscape Architect:
Planit

Structural Engineers & Environmental Consultants:
Elliot Wood

Transport Consultant: RGP

M&E Consultant: Ridge

Ecological Consultant: Waterman

Examples of Schemes

68-86 Farringdon Road

191 Old Marylebone Road

We are working closely with Brent Council and technical specialists in transport, ecology and sustainability.

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Timeline

Late Spring 2026

Public Consultation Period

Late Spring 2026
Late Spring 2026

Target Submission of the Application

Late Spring 2026
Late 2027

Target Start on Site

Late 2027
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